Power to the Power of Power
ECHO OUTDOOR POWER EQUIPMENT
In an age when outdoor power equipment manufacturers are downsizing and moving toward battery-powered machines for weekend warriors, ECHO is doubling down on power.
Professional landscapers and landowners with acres of rugged terrain aren’t in the business of wasting time with drained batteries and underpowered equipment. They need gasoline-combustion-powered bulls.
We brought that idea to life with "Power to the Power of Power," a not-so-subtle reminder that ECHO does one thing far better than everyone else: POWER.
Executive Creative Director: Todd Stone
Associate Creative Director: Maxx Valenti
Art Director: Rebecca Mader
Copywriter: Tim Halverson
Digital Video Campaign